When we hear of gamification, it is often in reference to the tip of the iceberg: achievements, levels, points, and other forms and representations of scoring systems. This leads to a common misconception that one could simply add a few levels and points to turn a boring task into something fun. However, even if these kinds of game mechanics are able to prompt behaviours to some extent, it is a double-edged sword.
With my co-founder Sofía Montuori at inaloop games, we set out to challenge the way board games are produced. As soon as we started looking for solutions to manufacture our board game Creators, we were confronted with a burning question: What would a circular business model for board games look like?